My dear friend Majeda Kassir Bisharat founder of My Event Design has been a spectacular event designer for as long as I can remember. Whether it’s her personal private parties or a wedding, Majeda’s touch is inimitable. As founder and CEO of My Event Design, Majeda has been working hard on creating a distinctive branding boutique for luxury event designs throughout the Middle East and Europe.
Creative designers and artists, ranging from contemporary designs by Marc Jacobs to the abstract work of Pablo Picasso, have been using monochrome to create a stark contrasting effect in their work. In this Jordan River foundation gala dinner, which I attended and enjoyed immensely, Majeda was inspired by the stark sharpness of black and white as seen in the fashion and design industry for decades and the classic effect of duo chrome marble. As a starting point, Majeda knew she wanted to use black, white and vintage gold to create an upmarket contemporary atmosphere for the Jordan River Foundation event.
The entrance hall was lined in black and white flooring framed by mirrored walls, giving a reflective and dreamlike ambiance, as if you’re walking through a scene from Alice in Wonderland. Stroll through the entrance and arrive at the main room which highlighted an open space design with innovative concepts like the ‘hanging cocktail table’ and garden space seating areas. Majeda, who likes to push the working limitations of each space, totally transformed the area with carefully planned details and effects.
Black Forest Calla lilies, which typically bloom mid-summer in a dusky velvety purple and crimson hue, sat inside opulent forest greenery and snowy taper candles. This created such a sensual, romantic effect, as if you’re dining in the middle of a forest. In order to balance the depth of the Calla lilies, Majeda paired them with green and red orchids and plenty of plush greenery. The matte charcoal coloured table tops created the feeling of enlarged space, and also added the desired contemporary effect. Paired with Black plexi ghost chairs and gorgeous cutlery and dining ware that was coated in rustic gold, the venue looked like it was fit for royalty.
As usual, the Jordan River Foundation event was impeccable from start to finish and we had so much fun. I have always been awestruck with Majeda’s gift to craft a unified theme and tell a story through the events she designs. With the use of black and white marble, geometric shapes that remind me of the cut corners of fresh baklava, rustic gold, mirrors and lush foliage, Majeda created a space that was equal parts enticing and elegant. Every single detail was well-thought out, and the entire event served as a sumptuous backdrop for guests to socialise and dine.