ART & DESIGN

Design with a Purpose: Dodi Tabbaa Designs for Vida Design Studio

 

Dodi Tabbaa Designs for Vida Design Studio
Desert Bloom Sleeveless Top

Dodi Tabbaa, a  multi cultural Jordanian artist  and a dear friend of mine, based here in Amman, has always impressed me with her ability to play with various mediums. A dear friend of mine, I have loved watching Dodi’s creative process. Throughout the years, she has amazed me with her ability to think outside of the box and create pieces of art that seem to always be moving and expanding. Ranging from an impressive collection of collages and paintings, to working with digital mediums, Dodi has now made her foray into fashion design. As an artist who explores various mediums, Dodi brings with her an eye for the original, eye- catching and unique. This week, I visited Dodi’s inspiring home and spent some time in her gorgeous garden sampling some of Dodi’s new selection of contemporary designs laid out on beautifully screen printed tops.

Dodi Tabbaa Designs for Vida Design Studio
Fish Pond Sleeveless Tee
Dodi Tabbaa Designs for Vida Design Studio
Gulab Jan Sleeveless Top

Dodi Tabbaa is creating these pieces through Vida Design Studio, a studio based in San Francisco, California. Vida Design Studio works with a variety of talented designers from across the globe, each of them making art and designs that Vida then prints into pieces that are wearable and usable. Working with creators ranging from Paris to Karachi and now Amman, Vida Design Studio is a business with an ethical cause. The studio promotes literacy through the products they produce and support, and with each product you purchase from Vida Design, a garment maker in Pakistan receives an education and learns to read, write and do basic math.

Dodi Tabbaa Designs for Vida Design Studio
Parrots Sleeveless Top
Dodi Tabbaa Designs for Vida Design Studio
Doodleart Tree Sleeveless Top
Dodi Tabbaa Designs for Vida Design Studio
Seashells Modal Scarf

Like most creative talents, Dodi Tabbaa has developed and played with her talents in a plethora of ways. Though mainly she works in multi-media, including photography, her work explores contemporary themes and ideas and is playful, fun and whimsical. Dodi’s new collection, on display at Vida Design Studio features a variety of tops, shawls, scarfs, wraps, pillows, tote bags and t-shirts. I personally loved how she played with various themes, ranging from cityscape views of Amman on a gorgeously lavish shawl, to a traditional scene in Japan printed across a t-shirt. Some of the designs printed on this collection are from a series of Dodi’s well-known “Doodle Art” and abstract sketches, while others are her original photos. Painted across a top or a scarf, these pieces of art come to life.

Dodi Tabbaa Designs for Vida Design Studio
Gulab Jan Modern Tee
Dodi Tabbaa Designs for Vida Design Studio
Fish Pond Sleeveless Top
Dodi Tabbaa Designs for Vida Design Studio
Lakeside Sleeveless Top

It’s not often that fashion supports a cause, so check out Dodi’s collection of diverse, imaginative pieces of wearable and usable art, and support education and creative talents across the globe at the same time!

Look out for Dodi Tabbaa’s spring open house where a wide selection of tops and scarves will be displayed for you purchasing pleasure.

Dodi Tabbaa Designs for Vida Design Studio
Desert Bloom Sleeveless Top
Dodi Tabbaa Designs for Vida Design Studio
Belle Amman Sleeveless Top